Apr 14, 2014

The World Needs More (famous) Airheads!

The World Needs More Airheads!

Wait, what? Does this, like, mean that I, like, should, like, drop out of, like, school and, like, learn that, like, valley girl inflection that, like, makes, like, every, like, sentence sound like a question?

No. In fact, please don't. The world may not need more real airheads, but we do need more celebration of the lighthearted, airheaded moments that we're all subject to.

Drive away with coffee on top of your door? Walked into a glass screened door? Lose your glasses on your face? It happens to all of us!

To celebrate our airheaded moments, Airheads Candy launched "The World Needs More Airheads" on February 24th. It's the first mass marketing campaign ever for the long loved candy company, who are best known for the chewy texture, tangy fruit flavors, and bright colors of its signature candies.

Now Airheads Candy fans with airheaded moments can share those moments for their chance to be famous! Airheads will review your moments of pure airheadedness in the search for the funniest moments (and people!) to feature in future advertising. Submit a video or your airheaded moment on the campaign Tumblr page - all videos submitted that capture the joy of airheadedness will be featured on the site and the top three video will be used in upcoming television commercials!

How to enter:

1.    Create or upload an Instagram Video, Vine, or YouTube video of your airhead moment.
2.    Hashtag with #AirheadsNeeded
3.   Visit Airheads Tumblr and upload your video to enter to win: http://goo.gl/kYKoB1

The top three videos will be selected and used in upcoming TV commercials with others featured in mobile and online advertising beginning in June!

If you need some inspiration, pick up Airheads Candy in Blue Raspberry, Strawberry, Cherry, Green Apple, White Mystery, or Orange flavors at your local convenience, retail, club, or grocery store. Who knows what sort of airheadedness it might lead to!

DISCLOSURE: I received compensation for sharing this Airheads competition in this blog post.


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